The Friends for Life Day is a health awareness campaign aimed at encouraging the male population to undertake more regular health checks and to adopt healthier lifestyles, thereby increasing both the quality and the length of years to be enjoyed in later years as a friend, partner, father and/or grandfather.
The campaign Friends for Life Day is targeted at all men in Estonia, but with a special focus on encouraging the male population between the age of 40 -50 to undergo more regular health checks. This age range is particularly important as it is during this time that the onset of many health conditions become more apparent but can still be prevented by early treatment and changes in lifestyle.
The leading causes of death among Estonian men are heart and circulatory related diseases and cancers of the lung and prostrate. Regular health checks can help to diagnose illnesses at the earliest stage possible and preventative changes to healthier lifestyle choices can reduce serious health risk factors such as smoking, unhealthy diets, high alcohol consumption, lack of exercise, insufficient rest and stress.
Heart and circulatory diseases make up 35% of all health issues experienced in men, with 19% being related to cancer and 11% attributed to injuries and poisoning.
Currently life expectancy for Estonian men at 73.9 years is 8,5 years less than that for Estonian women which is 82.4 years.
Serious and chronic health conditions in Estonian men are often diagnosed too late as men aged below 50 have a much lower tendency to visit their doctor for regular check-ups when compared to women of the same age group.
Friends for Life Day invites men to spend a day together with their friends, in celebration of their friendships, good health and in undergoing a health check, together pursue a common goal of extending the quality and the number of healthy years ahead. This day will be organized in cooperation with leading health professionals (General Practitioners, men’s doctors). One of the goals is to map out the most important health indicators for men in that age group.This will give a good reference base for participants to compare their data against. It is a great opportunity to collect that data during the Friends for Life Day. And for men, this information will present a possibility to make their life-style choices based on the comparative in time and easy to understand statistics.
2019 - participation by 10,000 men in the Friends for Life Day campaign
2020 - participation by 25,000 men in the Friends for Life Day campaign
2023 - 20% improvement in health indicators of Estonian men
We need driven leaders and influencers can encourage friends, acquaintances, family members and colleagues to participate in the Friends for Life Day. We ask employers to join us in this initiative to help take care of your employees’ health by providing employees with the opportunity to have regular health checks and to provide employees with a paid vacation day to participate in this campaign. If you would like to join us and contribute to our campaign as a volunteer, please do not hesitate to contact us.
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